The IAA car show becomes a mobility show: IAA MOBILITY: a platform for innovations and new mobility concepts
IAA MOBILITY, the name says it all. Since the last IAA in Frankfurt 2019 closed its doors the IAA management has set itself the goal of evolving the event into a mobility show all about human transport. This is the promise with which the IAA in Munich is making its debut. IAA becomes IAA Mobility in 2021 The car is part of a more comprehensive mobility eco-system and it must network itself better than before with the everyday life of people. If you take a look on the great variety of vehicles designed to move humans to be presented on IAA Mobility, the mission is accomplished - but to the regret of the die-hard car and horsepower enthusiasts. A n automobile trade show transforms itself into a mobility trade show The path taken is the right one, however, because suppliers are in the midst of the transformation. When we mean automobile, we have to think mobility! The further development of the IAA into the IAA MOBILITY is an important and right step. It's no secret, if you ...