The IAA car show becomes a mobility show: IAA MOBILITY: a platform for innovations and new mobility concepts

 

IAA MOBILITY, the name says it all. Since the last IAA in Frankfurt 2019 closed its doors the IAA management has set itself the goal of evolving the event into a mobility show all about human transport. This is the promise with which the IAA in Munich is making its debut.

IAA becomes IAA Mobility in 2021

The car is part of a more comprehensive mobility eco-system and it must network itself better than before with the everyday life of people. If you take a look on the great variety of vehicles designed to move humans to be presented on IAA Mobility, the mission is accomplished - but to the regret of the die-hard car and horsepower enthusiasts. 

An automobile trade show transforms itself into a mobility trade show

The path taken is the right one, however, because suppliers are in the midst of the transformation. When we mean automobile, we have to think mobility! The further development of the IAA into the IAA MOBILITY is an important and right step. It's no secret, if you look around, other traditional automotive events are following this example. There is movement in the industry. However, it remains to be seen whether the idea will also work in practical terms in Munich, because a good themed platform is not yet automatically an efficient matchmaker platform for professional and business attendees..

"Let's take a look," or “ Schaun w’r mal“, as the saying goes among the people of Munich.

 With the automotiveland.nrw cluster, NRW presents the supplier dominated automotive industry of North Rine - Westphalia and provides news on current projects and trends.

More than 1,000 exhibitors and speakers from almost 30 countries and a presentation mile with a lot of automotive ride and drive attractions in the middle of Munich is organized - that's how the new IAA presents itself; and right in the middle of it in Hall B1 on the Munich exhibition grounds automotiveland.nrw is located: Hall B1 (Stand D 70).

 Transformation is an opportunity - it has to be managed properly

The cluster will provide information on current developments, the status of transformation and projects at a press conference on the 1st press day (Monday, Sept. 6) at 12 p.m. and follows an invitation to comment on the topic of transformation from a supplier perspective in a panel at the IAA Conference on Thursday.

Silicon Wadi comes to the IAA

Silicon Wadi: the innovation and ideas injection for German industry

Silicon Wadi: Israeli startups are an asset to the industry as trade show participants. The trade show organizers struggled for a long time to come up with the novel concept, and they struck the right nerve in terms of industrial policy by succeeding in getting numerous Israeli startups and tech companies to participate. After all, in order to keep pace technologically with digital developments in China and the USA, the German economy and also the automotive and supplier industries have discovered the value of Israel‘s tech scene know-how. The scene is called Silicon Wadi. With a population of 8.8 million, Israel has over 6,500 startups. Every year, around 1,000 to 1,500 new startups are seeing the light of the day. More than ten percent of the startups coming up with ideas around mobility. Some, such as the young Israeli engineering company Adasky , which wants to equip cars and intersections with new

types of thermal imaging camera system at reasonable cost in order to avoid collisions, not only present their innovations on the lab bench, but also invite automotive experts and media to take a ride for a test in demo car, just like the "established" car manufacturers are offering.

The joy of progress and ideas meet the need for sustainable and commercially feasible solutions for the urgent traffic and climate change.

Needless to say, automotivland.nrw and the state of NRW are committed to exchange and collaboration with the Israeli startup scene - but also to tech scenes in other countries.

 

Inhaling the breath of change

Conclusion: so there are good reasons to exhibit at or attend the IAA Mobility, because of course you can follow the changes virtually or read an excellent book, but only live you can experience, taste and feel the disruptive change, experience the metamorphosis of the automotive and supplier industry to a multimodal mobility economy and platform economy.