From the automobile to multimodal and manyfolded connected mobility – Cluster automotiveland.nrw at IAA Mobility

The automotive cluster of North Rhine-Westphalia automotiveland.nrw and its association of the same name are presenting an automotive sector in the nucleus of a sucessful transformation at the IAA Mobility in Munich.

"automotiveland.nrw" is also the umbrella brand of this year's NRW joint booth of the NRW Ministry for Economic Affairs, Innovation, Digitalization and Energy at the IAA Mobility 2021 from Sept. 7-12 in Hall B1, Stand No. D 70.

Sustainability, digitalization and complexity require a new understanding of the roles of suppliers and the automotive industry.

The cluster initiative automotiveland.nrw and its affiliated association automotive-land.nrw e.V. are setting the tone on IAA for suppliers in NRW in the transformation process.

The modern car is a computer on wheels, becoming part of a more comprehensive mobility and sym-bolizing the disruptive change. It is no longer horsepower, but computing and AI-based services and AI operating functions like user experience are becoming the „product differentiating“ factor. With projects such as „ Bergisch.Smart_Mobility - AI as an enabler of tomorrow's mobility“ and the Center for Automated Mobility - CAMO.NRW, we have already implemented major projects that are shaping the changing structures. With the establishment of a power electronics cluster, we will work together with important automotive suppliers to make the coupling of e-drive technology with the charging infrastructure and the power supply in the municipalities (sector coupling) future-proof. The cluster and the automotive industry are thus active shapers of the energy transition. This includes initiatives on hydrogen.

Networking on the international mobility platform: IAA Mobility

Under the umbrella of automotiveland.nrw, 8 suppliers, companies and universities from the NRW automotive industry will be presenting themselves at the joint automotiveand.nrw booth, and a whole range of other companies will be using the infrastructure for business contacts.

WSW-Cab:  Eye-catcher at the autootiveland.nrw booth
One of the main topics at the stand is the Bergisch.Smart_Mobility project. One of the six so-called London Taxis, the "WSW-Cabs", awaits the visitors. This " Get me! App" transport service offered by the Wuppertal municipal utility is part of the "Ber-gisch.Smart.Mobility" research project, in which a consortium of companies, universities and municipalities are developing digital mobility solutions. Participants include the cities of Wuppertal, Solingen and Remscheid as well as Bergische Universität. 

Press briefing on the IAA Mobility press day:
On September 6, the IAA Mobility press day, automotiveland.nrw will host a press briefing at 12 p.m. to present the booth, the participating companies and the current topics, activities and trends surrounding the transformation. 

Silicon Wadi meets NRW suppliers
The following Wednesday, Sept. 8th. automotiveland.nrw will meet 14 Israeli start-ups at the IAA Mobility. The start-ups are presenting  their innovations for digitalization and electrification on the IAA Mobility trade show. Together with the Consulate General of the State of Israel in Munich, the NRW Automotive Cluster has organized this technology meeting. Big Data, data security, simulation software, AI, sensor technologies and technology for e-mobility are the focus.

automotiveland.nrw e.V. speaks at the IAA Conference
As a cluster, automotiveland.nrw was founded in 2019 with the goal of supporting companies in NRW, especially suppliers, in their transformation and networking the various stakeholders. In this role, automotiveland.nrw e.V. has been invited by the VDA to participate in the panel to discuss: "Transforming to new strengths - How business locations need to adapt to the transformation of the automotive industry". This is because the cluster was founded primarily through the inspiration of supplier companies with a view to the upcoming disruptive change in the automotive industry. "We see great opportunities in the transformation. A recent study on the economic outlook gives NRW a tailwind. It is of course a real task and clearly the role of suppliers will change, but in the end we can be successful." This is the credo that Stephan Vogelskamp, in his role as managing director of automotiveland.nrw e.V., wants to express in the discussion on the so called „Expert Stage“ Panel, which is also to be livestreamed. Date: Thursday, Sept. 9, 12:00 - 12:45 p.m., Hall A1 / EXPERT STAGE.

The experts from the automotiveland.nrw cluster will be available at the trade show until Sept. 12 to discuss transformation-related topics and research projects, because it is important to demonstrate to an international audience the important role of suppliers and the automotive industry for North Rhine-Westphalia and their active role in the transformation process from automobiles to mobility - at an IAA Mobility that presents this transformation like no other trade show today.

The original artcile in German language you find here: Deutscher Beitrag 

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